Image for Return to Sender: How Rehiring Experienced Professionals Benefits Your Business

The commercial printing, mailing, and packaging industries have undergone significant changes in recent years, leading to a resurgence of opportunities for professionals who previously worked in the field. As technological advancements reshape the industry landscape and prime job placements are opening up, now is an ideal time for businesses to rehire experienced individuals and capitalize on their expertise. 

Why Rehire Experienced Workers? 

Valuable Experience: Professionals who have previously worked in the industry bring a wealth of knowledge in graphic communications, workflow, and the unique culture of printing environments. This familiarity means they require less time to adapt and can contribute effectively from day one. 

Technological Advancements: The industry has seen significant technological shifts, providing greater opportunities for advancement. Modern printing presses, increased automation, digital workflows, and sophisticated packaging solutions require a blend of traditional skills and new technological expertise. Experienced workers who update their skills can quickly ascend to leadership positions. 

Quick Adaptation: Retraining former employees is often faster and more efficient. Their foundational knowledge allows them to swiftly grasp new tools and techniques, minimizing downtime and maximizing productivity. 

Types of Work Opportunities 

Only you know what positions are open at your press, shop, or office. Many of these jobs are perfect for workers returning to the industry! There are multiple pathways to adapt almost any position to someone with experience and expertise. 

  1. Press Operators and Technicians: With the proliferation of advanced digital presses, there’s a high demand for skilled operators who understand both the mechanics and the digital interfaces of modern equipment. Substrate handling, color theory, and stellar production knowledge make these individuals invaluable to any graphics organization. 
  1. Prepress and Graphic Designers: Experienced graphic designers with a background in prepress can get up to speed with advanced, sophisticated software to create impeccable print-ready files, ensuring a smooth transition from digital to physical media. 
  1. Packaging Specialists: The boom in e-commerce has increased the need for innovative packaging solutions. Former design and equipment operators interested in packaging can bring new ideas to the table, optimizing the outcomes for both functionality and aesthetics. 
  1. Mailing and Fulfillment Specialists: The logistics of mailing have become more complex and targeted. Specialists who understand the intricacies of mailing regulations, sorting, and fulfillment are indispensable. Being able to ask the right questions is key in the ever-changing direct mail space.  

How Rehiring Benefits Your Business 

Continuous Learning and Development. Many companies, vendors, and industry associations now offer robust training programs to help employees stay current with technological advancements–and you should too. Workers who leverage their existing knowledge while learning new skills can significantly boost productivity and innovation within your company. 

Mentorship and Leadership Opportunities. Experienced professionals are often willing and able to act as mentors and instructors, guiding newer employees and stepping into lead and management positions that shape the company’s future. 

Flexible Work Arrangements. With the increased adoption of digital tools, there are more opportunities for remote work and flexible schedules for some positions. As a result, these individuals can more easily balance professional and personal commitments, thus increasing employee satisfaction and retention. 

Networking and Professional Growth: Rehiring experienced professionals offers a chance to reconnect with seasoned talent who bring valuable industry contacts and insights. They can lead the team to new business opportunities and collaborations. 

Hiring managers in commercial printing, mailing, and packaging should consider attracting and recruiting experienced professionals who are reentering the field. With the right blend of experience and willingness to embrace new technologies, former industry professionals can bring immense value to your company.